5 Critical Trademark Strategies for Digital Health Startups

Running a digital health startup requires a lot of care and caution. In this time of competition and race, everybody strives to make their mark. Some do that by making a lot of efforts while others prefer to achieve the same status by copying others. Elaboration of some basic steps, that would help you setup digital health startups, will be the core purpose of this article. 

Step 1: Choose a Strong Mark from the Start

The foremost step in starting digital health trademark is to select a strong mark. There is a name for every brand, company or organization. It is the name that brings fame and prosperity to the trademark. Hence it is necessary to select the best, strong name to initiate digital health startup.  Generic words, descriptive marks, suggestive marks, arbitrary marks and fanciful marks are some categories of trademarks. These are arranged in order of their strength with generic word, being the weakest name while the fanciful mark, proving to be the strongest name for a trademark. The description of each of these marks is explained in flow to help you select the best type pf name for your brand, company or organization. 

Descriptive marks, as the name tells, are the marks that give brief description about the trademark. Descriptive marks are not paid much attention and are often at a risk of being copied or stolen. Examples of descriptive mark could be ‘blood pressure monitor’ for a device that measures blood pressure. Descriptive marks are too weak to be used as trademarks so they are used to give a hint about the product, brand or generally, the trademark.

Arbitrary mark, as the name implies, is a word, phrase or even a mark, that has nothing to do with the product or service provided by the trademark. Although it is a meaningful work but it is not the true representation of the brand. Inspite of this, arbitrary marks are strong trademarks and guarantee the fame of a product or service.

Step 2: Conduct a Comprehensive Trademark Search

Before you choose the name of your trademark, it is important to counter-check if any similar name is pre-existing or not. This task can be performed by hiring helpers or via a DIY search, but that would be far more costly. Hence it is recommended to do a comprehensive research on the existing trademarks, by your own. This will not only ensure uniqueness of your trademark but also increase your awareness about the variety of marks used by different trademarks. Also, the DIY search or any other profit organization is not reliable, for such sources only consider the exact matches of your brand name, and not those that are similar or anyhow matching to your trademark.  

Step 3: Register Your Trademark with the USPTO

Once the comprehensive search is done for the finalization of trademark, get your trademark registered with the USPTO. The USPTO, United States Patent and Trademark Office, is the department in United States that registers the trademarks of people to make them secure and prevent any chances of copying, stealing or infringement of the trademark. 

Another benefit of registering your trademark with the USPTO is that it will allow you to expand your business. For those who are willing to diversify their businesses in not only their country, but also internationally, are endorsed to get their business registered at the earliest. Registering their trademark would elicit all the hurdles that would otherwise come up in their way of expanding their services. 

Step 4: Consider International Registration

As mentioned earlier, the registration of a trademark is very essential for protection and expansion of the business. In this era of comparison and competition, everybody would want to join the race and strive to achieve the highest position. This is only possible when a person makes mark not only in his country, but worldwide. Though it seems a very difficult task, but it isn’t unachievable. Getting your trademark registered by USPTO enables you to work worldwide and cut the mustard. It ensures the protection of your trademark to make you path more vivid for you. 

Step 5: Maintain Your Trademark Registration

Maintaining your trademark registration is as important as is getting it registered. Getting your trademark prevents any infringement of your trademark. The rest of the work is to be done by you. Be active and responsible. It takes time to make a mark in a certain field so be patient and continue to work hard. Don’t forget to renew the registration after five to six years of first registration, then after nine to ten years and later after every ten years. Furthermore, be aware of the alerts given to you about infringements of your trademark. A cease and desist notice is a way to deal with trademark infringements.  


So now you are fully aware of five critical trademark strategies for digital health startups. Use these techniques to get noticed in the world of technology. Acquiring these trademark strategies would surely help you establish your business in the best possible way and would guarantee the success of your brand, company or organization. So if you are planning to initiate a digital health startup, use these strategies and make you mark. Best of luck! 

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